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|Speakers, Panels & Tastings|
Speakers, Panels & Tastings for 2019
Day 1 - Featured Speaker & Sessions
Regulation Round Up 3:15 p.m. to 5:00 p.m.
This Regulation Round Up will focus on having multi-commodities. Many wineries are exploring opening breweries, cideries, and distilleries. Find out the do's and don'ts, ins and outs of compliance and regulation when doing so. She will also be addressing marketing and social media best practices. See actual examples of what you can and cannot do. Following on the tail of the marketing program noted below.
Mary Beth Williams, Esq. founder of Williams Compliance and Consulting. Williams Compliance is based in Virginia, and is the only beverage compliance company focusing exclusively on the East Coast. Widely recognized as one of the foremost authorities on beverage compliance, founder Mary Beth Williams designed Williams Compliance to be a nimble, knowledge-based company. She also has her own vineyard on Green Acres. For more information, please visit www.williamscompliance.com
State of the Industry 9:30 a.m. to 10:30 a.m.
Hear about happenings and trends industry wide!
"Show me the Money - Part 2" 10:45 a.m. to 12:15 p.m.
Back by popular demand, this year's panel will explore and share STRATEGIES for Customer Relationship Management.
The segment will be moderated by Aubrey Rose of Rosemont Vineyards and Winery.
Think Outside the Bottle: Hear from wineries who are using alternative packaging for their wine.
Building Brand Ambassadors through Wine Clubs: Hear from wineries with a range of size wine clubs, their strategies, and what they have learned throughout the years.
Customer Engagement Strategies: Hear from wineries using unique techniques to reach out to customers.
Annual Membership Meeting 1:00 p.m. to 2:00 p.m.
Hear about your association and ALL that they are doing! Events, Legislative, Board Elections, Benefits including Health Insurance, and more!
Social Media Storytelling 2:00 p.m. to 3:00 p.m.
Learn from social media experts, Michael Kimball and Stephanie Heinatz of Consociate Media, on how to connect and engage with your target audience on social media.
Michael and Stephanie will show you ways you can connect and effectively tell your brand's story on top social media platforms such as Facebook, Instagram, Twitter and LinkedIn.
Together, they will lead an interactive session and provide you with expert tips and tricks on how to best engage with your audience in the social space and how to convert attention and awareness in ways that can have a material impact on your business. They will debunk many of the myths about social media and share with you some best practices to help overcome some of the mental and physical roadblocks that prevent a lot of small businesses from using social media. Learn how to connect with your target audience in meaningful and impactful ways by creating interesting, value-driven content specifically for individual social media platforms. Discover how social sites like Facebook and Instagram actually function - from hashtags, to social ads, to stories and more. Plus, Stephanie and Michael will even provide you with resources to continue your social media education beyond this session. Make sure your phones are fully charged because you'll be practicing and experimenting in real time!
Day 2 - Featured Speaker & Sessions
Tech Talk - Dr. James Osborne, Oregon State University 9:30 a.m to 10:45 a.m & 1:30 p.m to 2:45 p.m.
Enology - His research focuses on microbial spoilage bacteria in wines, impacts of yeast strain on flavor and aroma production from saccharomyces, natural ferment yeasts, acetaldehyde metabolism by malolactic bacteria and its enological consequences, malolactic fermentation, and wine yeast bacteria interactions. Extension activities include developing statewide continuing education in enology for the wine industry in Oregon. Read more about James' research click here.
Wine Microbiology - Malolactic fermentation; Microbial spoilage of wine; Wine yeast-bacteria interactions; Problematic alcoholic and malolactic fermentations; Acetaldehyde metabolism by malolactic bacteria and its enological consequences.
Dr. Osborne will be speaking on:
1) Yeast management for successful alcoholic fermentation
a. Yeast ecology pre-fermentation and impact of non-starter yeast (naturally present Saccharomyces and non-Saccharomyces yeast)
b. Yeast ecology and dynamics during fermentation and management strategies
2) Preventing Brettanomyces spoilage of wine
a. Overview of Brettanomyces spoilage
b. Current management strategies incorporating new research findings
Dr. Joy Ting, Winemakers Research Exchange 11:00 a.m. to 12:00 p.m.
The Virginia Winemakers Research Exchange is dedicated to promoting innovation through experimentation and education in the Virginia wine industry. In the 2018 season, experimental projects from the vineyard and cellar were evaluated for chemical and sensory differences. In this session, selected experimental wines and results from the 2018 vintage will be presented by the winemakers themselves. Winemakers will be stationed around the presentation hall ready to pour their wines and tell you about their experiments. If you were not able to attend all of the WRE sessions last year, or are curious about the results of experiments, don’t miss the opportunity to taste them for yourself!
Virginia Tech 12:45 p.m. to 1:30 p.m.
Dr. Beth Chang, Enology Extension Specialist, Dept. of Food Science & Technology, Virginia Tech
Dr. Beth Chang, Enology Extension Specialist at Virginia Tech, will be giving a brief overview of her programming and resources that are under development to benefit the Virginia wine industry.
Dr. Ken Hurley, Director of Food Science Deparment's Analytical Services Laboratory, Virginia Tech
Petit Verdot Panel & Tasting 2:45 p.m. to 4:00 p.m.
This year's varietal tasting will be Petit Verdot. We will explore pH challenges and management, when to pick, blend or not to blend, aging as well as stylistic and regional differences of this varietal.
Coffee & Conversation - 9:30 a.m. - 12:00 p.m.
Want to hear more from Day 1 speakers? Join us for coffee and conversation! Day 1 speakers along with other industry experts will be available to answer your questions in a casual round table format. Pop in anytime or join us all morning for extended learning and networking opportunity for beginners to experienced, everyone has something they can take away from this program. * This is a concurrent session to the Technical Programming.