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Marketing with a Mission

Enlist now to gain a base knowledge of Agritourism in Virginia, consumer trends, an opportunity to share Agritourism ideas and collaborations, a forum to generate your own ideas and partnerships ending with the delivery of funding sources to see your ideas come to fruition.

3/27/2018
When: Tuesday, March 27, 2018
1000 - 1600
Where: Effingham Manor Winery
14325 Trotters Ridge Pl
Nokesville, Virginia  20181
United States
Contact: Laurie Aldrich
804-592-3196


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Marketing with a Mission

Operation:  Agritourism

Tentative Agenda

1000 Report to Duty VWA’s mission is to provide attendees with a base knowledge of Agritourism in Virginia, consumer trends, an opportunity to share Agritourism ideas and collaborations, a forum to generate your own ideas and partnerships ending with the delivery of funding sources to see it to fruition. 

1005 Virginia Tourism Corporation’s, Esra Calvert to cover the state of the Agritourism industry in Virginia and how the traditional agriculture businesses are transforming along with the changing consumers’ appetite.  Additional highlights about behaviors and expectations of wine travelers at state and national levels will also addressed.

1050 At Ease - 10 minute break 

1100 Agritourism Ideas & Collaboration Session – In this segment partnerships, marketing, travel and revenue generating ideas and tidbits will be shared to get the wheels turning to generate your own ideas and partnerships. Speakers to include Scott Scarfone of Kimley-Horn, Aubrey Rose of Rosemont Winery, Chris Karns of Collette Winery, and Joe, JoAnna, and Lindsay Dombroski of New Kent Winery 

  • LEARN ABOUT HOW TO GROW & HOW TO HANDLE THE GROWTH
  • LEARN HOW TO EARN SIGNIFICANT EXTRA FIRST QUARTER REVENUE 
  • HEAR ABOUT PARTNERING WITH LOCAL GROUPS TO BECOME A DESTINATION WINERY

1230 Lunch – A lovely lunch will be included.

1315 Membership Meeting and Legislative Update

1345 Regional Round Tables – In this segment, local economic development, destination marketing organizations, wineries and cideries will be put together to make some magic happen to create those partnerships and develop those ideas. Speakers to include Jeff Heidig, Grape & Grains Trail, and Michael Kimball, Williamsburg Winery

1445 At Ease - 15 minute break 

1500 Funding! – In this segment of the event, multiple grant providers will share grant opportunities to fund those fabulous ideas you came up with in this productive worthwhile event!

  • HEAR ABOUT MARKETING INITIATIVES & PROGRAMS
  • LEARN ABOUT AVAIABLE GRANTS AND HOW TO COLLOBORATE TO GET FUNDING

   

 Annette Boyd, 

 Wine Marketing Office

 Steve Galyean, 

Virginia Tourism Corp.

 Kim Harmon, 

USDA

1600 Attendees Dismissed – Feel free to stay, socialize and continue the discussion with your groups about grant planning.

1025 Boulders Parkway, Suite 110
N. Chesterfield, VA 23225
804-592-3196
info@vawine.org