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Annual Meeting & Conference Timeline

 

DAY 1 — MONDAY, NOVEMBER 13TH

 

9:00 am  Attendees begin to arrive and meet with vendors – Continental Breakfast in Skyline Ballroom


9:30 am  Welcome Opening Remarks – Justin Rose, President VWA

 

9:35 am "It's A Matter of Taste!"  It's not just simply how your wine tastes or looks that's the deciding factor on if one decides to purchase - it's about the entirety of the tasting room experience.  From your tasting room lay out, to your tasting and tour options, to staff training and salesmanship, all of these factor into creating your unique tasting room experience. Join your colleagues for an in-depth discussion around the tasting room and let's work together to create the best possible tasting room experience for you and your guests. 

 

11:00 am Break

 

11:10 am Annual Membership Meeting Begins – separate agenda

 

12:30 pm Lunch & Networking

 

1:20 pm Wine Marketing Office Update – Annette Boyd, Wine Marketing Office

 

1:45 pm "Let's Take this Show on the Road" Join your fellow VA wine colleagues in an interesting discussion about on and off-site events and other creative experiential marketing tactics.  From winery concerts, to out-of-state festivals and culinary events, learn why and how some of your VA wine friends participate in and create these special events!  

 

3:00 pm Break

 

3:15 pm “Regulation & Rules Round Up" Compliance Updates and Tidbits on Events” – Mary Beth Williams, Esq. Williams Compliance

 

4:30 pm Day 1 - Closing Remarks and Corks & Cocktails (reception begins immediately following)

 

6:30 pm Reception ends

 

VWA Board of Directors Meeting to be held

at the conclusion of DAY 1

 

DAY 2 — TUESDAY, NOVEMBER 14th

 

9:00 am Registration open – Coffee with vendors


9:30 am Technical Trials Panel from Wine Research Exchange - Michael Attanasi will talk about the WRE and what kind of trials are being done for the 2017 harvest.  Then hear from a panel moderated by Michael to talk about a trial from 2016. 

 

10:30 am Break

 

10:45 am Chardonnay tasting looking at style and regional differences

 

11:45 pm Lunch

 

12:30 pm Technical Block – hear from Amanda Stewart from Virginia Tech and Eglantine Chaffour from Enartis USA. Dr. Stewart will present recent research results from her lab highlighting the effects of yeast assimilable nitrogen (YAN) and amino acid content of juice on yeast metabolism during fermentation. Complementary findings from collaborative projects with viticulture researchers at VT will also be presented. A brief overview of the broader research and teaching programs at Virginia Tech related to Enology & Fermentation Science will be included. Eglantine will be speaking on two topics:  Discussion on different winemaking approaches to manage herbaceous notes and balance green unripe tannins, especially present in Cabernet Franc; and  enhancing the aromatic expression and freshness of Chardonnay wines from harvest to bottling : antioxidant protection, juice clarification, yeast choice, yeast nutrition and ageing program can all impact the type and freshness of aromas.


3:15 pm Break

 

3:30 pm Cab Franc tasting looking at style and regional differences

 

4:30 pm Conclude program

 

Don’t miss out REGISTER TODAY!

1025 Boulders Parkway, Suite 110
N. Chesterfield, VA 23225
804-592-3196
info@vawine.org