Marketing with a Mission
1000 Report to Duty – VWA’s mission is to provide attendees with a base knowledge of Agritourism in Virginia, consumer trends, an opportunity to share Agritourism ideas and collaborations, a forum to generate your own ideas and partnerships ending with the delivery of funding sources to see it to fruition.
1005 Virginia Tourism Corporation’s, Esra Calvert to cover the state of the Agritourism industry in Virginia and how the traditional agriculture businesses are transforming along with the changing consumers’ appetite. Additional highlights about behaviors and expectations of wine travelers at state and national levels will also addressed.
1050 At Ease - 10 minute break
1100 Agritourism Ideas & Collaboration Session – In this segment partnerships, marketing, travel and revenue generating ideas and tidbits will be shared to get the wheels turning to generate your own ideas and partnerships. Speakers to include Scott Scarfone of Kimley-Horn, Aubrey Rose of Rosemont Winery, Chris Karns of Collette Winery, and Joe, JoAnna, and Lindsay Dombroski of New Kent Winery
- LEARN ABOUT HOW TO GROW & HOW TO HANDLE THE GROWTH
- LEARN HOW TO EARN SIGNIFICANT EXTRA FIRST QUARTER REVENUE
- HEAR ABOUT PARTNERING WITH LOCAL GROUPS TO BECOME A DESTINATION WINERY
1230 Lunch – A lovely lunch will be included.
1315 Membership Meeting and Legislative Update
1345 Regional Round Tables – In this segment, local economic development, destination marketing organizations, wineries and cideries will be put together to make some magic happen to create those partnerships and develop those ideas. Speakers to include Jeff Heidig, Grape & Grains Trail, and Michael Kimball, Williamsburg Winery
1445 At Ease - 15 minute break
1500 Funding! – In this segment of the event, multiple grant providers will share grant opportunities to fund those fabulous ideas you came up with in this productive worthwhile event!
- HEAR ABOUT MARKETING INITIATIVES & PROGRAMS
- LEARN ABOUT AVAIABLE GRANTS AND HOW TO COLLOBORATE TO GET FUNDING
1600 Attendees Dismissed – Feel free to stay, socialize and continue the discussion with your groups about grant planning.